The Competitive Situation of the Cheminformatics Industry Based on Porter’s Model in Iran

The purpose of this study was to analyze the competitive situation cheminformatics industry using Porter’s model and determine priority weight each force in industry. In addition qualitative analysis data collected from library surveys Delphi method, multicriteria decision-making techniques (MCDM) were used rank forces (criteria). A preference judgment questionnaire collect data. This researcher-made sent specialists Iran. Using process hierarchical (AHP), Porter's investigated. criteria, subcriteria, alternatives, relation between them drawn analytical decision tree model. Then, calculated. effect on other results showed that priorities managers market concerning management Porter are as follows: (1) rivalry condition current competitors, (2) threat entry alternative products (the substitutes), (3) new entrants (potential competitors), (4) bargaining power customers, (5) suppliers. We concluded due prevailing economic conditions, companies active field present study, ensure profitability, should prioritize competitors consider strategic planning. Finally, we recommend be repeated countries